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Books |
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Advertising |
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship made Coca-Cola the Best Known Product in the World. Written by: Allen, Fred |
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Advertising Today. Written by: Berger, Warren |
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Which Ad Pulled Best? Edited by: Burton, Philip Ward & Scott C. Purvis |
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1001 Advertising Tips. Written by: Dupont, Luc |
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Playing in Traffic on Madison Avenue: Tales of Advertising's Glory Years. Written by: Hertzbrun, David |
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Bill Bernbach's Book: A History of the Advertising that Changed the History of Advertising. Written by: Levenson, Bob |
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Whatever Happened to Madison Avenue? Written by: Meyer, Martin |
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Ogilvy on Advertising. Written by: Ogilvy, David |
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Soap, Sex and Cigarettes: A Cultural History of American Advertising. Written by: Sivulka, Juliann |
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The Story of Advertising in Canada: A Chronicle of Fifty Years. Written by: Stephenson, H.E. & Carlton McNaught |
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Soap Opera: The Inside Story of Procter & Gamble. Written by: Swasy, Alecia |
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Canadian Advertising in Action. Written by: Tuckwell, Keith J. |
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Adcult USA: The Triumph of Advertising in American Culture. Written by: Twitchell, James B. |
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Hitting the Sweet Spot: How Consumer Insights can Inspire Better Marketing and Advertising. Written by: Fortini-Campbell, Lisa |
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Sex in the Snow: Canadian Social Values at the End of the Millennium. Written by: Adams, Michael |
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Inventing Desire: Inside Chiat/Day: The Hottest Shop, Coolest Players, the Big Business of Advertising. Written by: Karen Stabiner |
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Truth, Lies, and Advertising: The Art of Account Planning. Written by: Steel, Jon |
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Boom Bust and Echo 2000: Profiting from the Demographic Shift in the New Millennium. Written by: Foot, David |
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Branding |
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The Edible Man: Dave Nichol, President's Choice and the Making of Popular Culture. Written by: Kingston, Ann |
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The World's Greatest Brands. Written by: Kochan, Nicholas |
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Creative |
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A Whack on the Side of the Head: How you can be more Creative. Written by: Von Oech, Roger |
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The Tipping Point: How Little Things Can Make a Big Difference. Written by: Gladwell, Malcolm |
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Copy Book. Written by: Linney, Bob |
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What's the Big Idea? Written by: Lois, George |
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Hey Whipple, Squeeze This. Written by: Sullivan, Luke |
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The Creative Edge. Written by: Scotland, Randy |
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Magazines |
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Ad Week |
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Applied Arts |
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Archive Magazine |
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Communication Arts |
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Create Online (interactive magazine - UK) |
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D&AD; Annual |
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Graphis |
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How Magazine |
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Marketing Magazine |
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One Show |
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Strategy Magazine |
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