Books  
     
    Advertising    
    Secret Formula: How Brilliant Marketing and Relentless Salesmanship made Coca-Cola the Best Known Product in the World. Written by: Allen, Fred    
    Advertising Today. Written by: Berger, Warren    
    Which Ad Pulled Best? Edited by: Burton, Philip Ward & Scott C. Purvis    
    1001 Advertising Tips. Written by: Dupont, Luc    
    Playing in Traffic on Madison Avenue: Tales of Advertising's Glory Years. Written by: Hertzbrun, David    
    Bill Bernbach's Book: A History of the Advertising that Changed the History of Advertising. Written by: Levenson, Bob    
    Whatever Happened to Madison Avenue? Written by: Meyer, Martin    
    Ogilvy on Advertising. Written by: Ogilvy, David    
    Soap, Sex and Cigarettes: A Cultural History of American Advertising. Written by: Sivulka, Juliann    
    The Story of Advertising in Canada: A Chronicle of Fifty Years. Written by: Stephenson, H.E. & Carlton McNaught    
    Soap Opera: The Inside Story of Procter & Gamble. Written by: Swasy, Alecia    
    Canadian Advertising in Action. Written by: Tuckwell, Keith J.    
    Adcult USA: The Triumph of Advertising in American Culture. Written by: Twitchell, James B.    
    Hitting the Sweet Spot: How Consumer Insights can Inspire Better Marketing and Advertising. Written by: Fortini-Campbell, Lisa    
    Sex in the Snow: Canadian Social Values at the End of the Millennium. Written by: Adams, Michael    
    Inventing Desire: Inside Chiat/Day: The Hottest Shop, Coolest Players, the Big Business of Advertising. Written by: Karen Stabiner    
    Truth, Lies, and Advertising: The Art of Account Planning. Written by: Steel, Jon    
    Boom Bust and Echo 2000: Profiting from the Demographic Shift in the New Millennium. Written by: Foot, David    
    Branding    
    The Edible Man: Dave Nichol, President's Choice and the Making of Popular Culture. Written by: Kingston, Ann    
    The World's Greatest Brands. Written by: Kochan, Nicholas    
    Creative    
    A Whack on the Side of the Head: How you can be more Creative. Written by: Von Oech, Roger    
    The Tipping Point: How Little Things Can Make a Big Difference. Written by: Gladwell, Malcolm    
    Copy Book. Written by: Linney, Bob    
    What's the Big Idea? Written by: Lois, George    
    Hey Whipple, Squeeze This. Written by: Sullivan, Luke    
    The Creative Edge. Written by: Scotland, Randy    
     
    Magazines    
     
    Ad Week    
    Applied Arts    
    Archive Magazine    
    Communication Arts    
    Create Online (interactive magazine - UK)    
    D&AD; Annual    
    Graphis    
    How Magazine    
    Marketing Magazine    
    One Show    
    Strategy Magazine